Gillette Campaign D-A-CH 2011 with Joko
Client: P&G Gilette; Product: Gilette Fusion ProGlide; Titel: Tug & Pull; Version & Date: ProGlide Power AT / Online / 15.02.2011; Version No.: DL110215AR1650FL1; Duration: 23"; Responsible: Ch. Kuhn, A. Ziegfeld; Agency: BBDO Düsseldorf GmbH; Creation: R. Young, S. Steller; Consultance: C. Huschert, A. Ten Hompel; Producer: S. Bönlgk; Production: Casta Diva, Mailand; Director/ Dop: Paolo Varl / P. Hurley; Postproduction: Locomotion, DUS, 6126-44898-06 / 6126; Soundstudio: Studio Funk, DUS, 85020100607 - 048
It all started out in Vienna and me taking a survey in my gym about razors and my personal shaving routine. 2 weeks later I get a call to be on a flight to London regarding the taken survey. Long story short and 10 years later now: This was my biggest job ever so far and I still remember ever second of it. Shooting with Joko Winterscheidt in London and seeing the whole ad for 2011 on TV and on the internet. Thinking back now I was so anxcious, because several months before I cut my hair very short for the first time in my life. I was insecure, but it payed off.